A website launch can be a nerve-wracking time for any business, but it doesn’t have to be. To ensure a smooth launch, it’s essential to have a comprehensive launch checklist in place. This checklist should cover all aspects of the website, from technical details to content and marketing.
Here are some of the key items that should we include in every website launch checklist:
Ensure that your website hosting, domain name, and SSL certificate are all set up and configured correctly. Make sure your website is optimized for speed and performance, and test it on different browsers and devices to ensure it looks and functions correctly.
Check that all content on your website is accurate, up-to-date, and free of spelling and grammatical errors. Make sure that your website’s images are optimized for the web and that all videos are properly embedded. Many times, during the development of a website, some placeholder content is used just to test the visual layout of a page. Prior to launch, you need to make sure that placeholder content is removed before a potential customer comes across it and gets confused. You don’t want to lose a customer because of it!
Make sure your website is fully optimized for search engines and that you have a plan in place for promoting your website through social media, email marketing, and other marketing channels.
Set up analytics tools such as Google Analytics to track website traffic and user behavior. This will help you monitor the performance of your website and make data-driven decisions about future improvements. In our website packages, we assist with the set up of Google Analytics and provide tools that allow you to read and understand your Analytics directly within your website Dashboard.
Test all forms, links, and other interactive elements of your website to ensure they are working correctly. This includes checking that emails are being sent and received as expected, and that payment processes are functioning smoothly. For eCommerce sites, this also includes testing the shopping cart and payment system to ensure that the payment goes through correctly, and checking that your email notification to your customers post-purchase goes out and says what you want it to say, and looks how you want it to look.
Make sure that you have a backup plan in place in case of any technical issues. This should include regularly scheduled backups of your website’s database and files. A backup of your website’s database ensures that none of your content is lost. A backup of your website’s files makes sure that none of your images or software files are lost.
Finally, make sure you have a launch plan in place that outlines the steps you will take to launch your website. This should include a timeline for launching, a list of key tasks that need to be completed, and a clear communication plan for communicating the launch to your team, customers, and other stakeholders.
Lastly, we never like to see a website launched without some kind of ongoing support plan to ensure proper functioning of a website now, and into the future. That is why all of our website packages include ongoing support as part of the package – this ensures that all website software is kept up to date to the latest version, backups are completed on a regular basis and the site is monitored 24/7 to detect any downtime and problems.
Easy Website Launch Checklist
Verify accuracy and eliminate errors in text.
Substitute placeholder images with final designs and graphics.
Ensure copy consistency with new brand identity.
Confirm all styling specifications are applied.
Ensure aesthetic appeal of the design.
Obtain proper licensing or citation for images, fonts, and other content.
Evaluate the site’s UX through testing.
Ensure proper implementation of conversion paths.
Develop a backup strategy for the website.
Securely store passwords and credentials.
Audit technical SEO for errors.
Re-test the site’s UX.
Verify proper functioning of conversion paths.
Ensure seamless integration with third-party tools.
Make a backup copy of the final website.
Ensure backup process is functioning properly.
Ensure site security.
Adhere to relevant laws and regulations.
Crawl the site to detect any errors post-launch.
Check technical SEO components for errors.
Optimize metadata for better visibility.
Set up analytics tracking.
Generate excitement with pre-launch teasers.
Establish a social media plan for launch announcement.
Promote engagement with creative tactics.
Notify existing users through email.
Continuously promote the launch for a one-month period.
By following these steps, you can ensure that your website launch goes smoothly and that your website is poised for success from day one.